A beautiful girl with no makeup on.

MMM.

That’s the best imagery that I can conjure up to describe this wine. You know, that beauty who’s fresh from the beach, maybe a little freckled or pink in the cheeks from a day in the sun. No muss, no fuss, yet lovely and carefree. No frills. But picture-perfect.

So, I like this juice. Could you tell? I like it for a few reasons. First of all, it tastes delicious. Clean, crisp, lightly floral, just the right amount of red berry fruit highlights and a touch of fresh watermelon. It’s elegant in it’s simplicity. Isn’t that what we want in a Summer thirst-quencher/beach-mate?

Second, I like the package. It sticks with it’s intended theme of “TAKE ME TO THE BEACH!” Simple and fun to look at. And doesn’t that picture make you want to go to the beach? I mean, I do- and with my pale skin, the charms of the beach are sometimes lost on me.

Third, this wine has some star power. And I admit, I’m charmed by it. Here’s the story: the wine was brought about by a rad photographer named Ben Watts. Somehow he became entrenched with the fellas at Wine Awesomeness. (Speaking of which, I’m going to need to hear the whole story there soon, mmkay guys?). All these bros apparently have a deep love of Pink Wine (three cheers for men who drink pink! teehee). So the first vintage of WattsUp was released last year and got quite a bit of press- check out the GQ article, Food Republic article, and Hamptons Magazine article from last year. And here we are in li’ ol’ Columbia SC, and we get to drink the stuff! How cool is that?

And while we’re on the subject of Wine Awesomeness, you should pop over and check out a few of the Wine Education blog posts I’ve written for them. I think they’re pretty neat!

But back to the wine, because that’s why you’re here. What I love about it, and why I believe it to be a successful wine, is that it picks one thing and does it well. By that I mean, the intention was to have a wine that is an easy-going, refreshing quaff that you can party with all Summer. And that is precisely what it is. Plus it’s an excellent value! You can sip on a glass for $7 at Cellar on Greene where it’s currently by-the-glass. But tomorrow would be a great time to come stock up on a few bottles before July 4th at our Big Ol’ Wine Sale & Tasting! Seriously, 12-2 tomorrow (June 28th), be there or be stranded without the coolest wine of the Summer for July 4th. We’re also going all out and marking down a lot of reserve bottles in a “Summer cleaning” sort of endeavor. DO IT!

Are you not so much a beach-goer? Have no fear. This wine is also perfect for this:

Don’t act like this isn’t what you’re doing right now.

Did I air out your dirty little secret? Drinking wine and Facebooking? It’s okay. We all need to decompress. So I suggest keeping a permanent bottle of this little guy in your fridge all Summer to give you an assist. That’s all I got for today. Come see me tomorrow at the wine sale!